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An extraordinary proposition:


The Store + Stage at 1251 6th Avenue; a spectacular retail space with an extraordinary outdoor stage - the building's world famous plaza and fountain - across from Rock Center. The plaza and fountain can be activated and programmed for product introductions, product demonstrations, promotions, broadcasts and events front and center to the largest daily audience (350,000) in the nation and over 30 million passers-by yearly.

An extraordinary opportunity:


Acquire the new, retain the loyal, recapture the lost and convert the casual on the grandest of scales, amidst the nation's largest Gen X, Gen Y, Gen Z and Alpha customer base.

An extraordinary result:

This will be a direct-to-consumer (DTC) superstore, an omnichannel sales monster, a social media megastar, a US brand showcase and a global product launching pad.